StrategySeptember 2026
The answer is the new front page
A buyer asks one question and reads one paragraph. What that paragraph says about your brand now matters more than where your page ranks.
6 min read
Blog
Notes on the AI answer layer.
Research, tactics and playbooks from the team tracking how assistants describe brands across both hemispheres.
MeasurementSeptember 2026
Measuring share of answer, not share of clicks
Why mention rate, position and sentiment per answer give a truer picture of visibility than referral traffic alone.
8 min read
TacticsAugust 2026
Winning citations when the answer names three brands
Assistants quote a small set of sources. Here is how to find the sources earning those citations and earn your way into the set.
7 min read
GlobalAugust 2026
China coverage is not a translation project
Qwen, Doubao, ERNIE and Hunyuan answer from a different source base. Translating an English page rarely makes you visible in Mandarin.
9 min read
MeasurementJuly 2026
What AI crawlers tell you about your best pages
Crawler activity by engine shows which pages assistants keep coming back to — and which of your best pages they have never read.
5 min read
PlaybookJuly 2026
From gap map to published page in five days
The content autopilot loop: brief, draft, approval, publish, re-measure. What each step needs to actually shorten the cycle.
6 min read